INSTAGRAM VS FACEBOOK – BUSINESS VIEW
If you’re in the game of social media, you need to keep on top of the latest trends. The networks don’t care how many people use them, they only want their attention. This means that networks are often releasing new features and changing their layout to stay ahead of the curve.
In this blog, we’ll take a look at Facebook vs Instagram and see what each offers for business owners who want to use it for commerce or marketing purposes.
Facebook vs Instagram - User base
The first thing to compare is the user base. Facebook has 1.44 billion monthly active users, while Instagram has 400 million monthly active users. Instagram is less than one-tenth the size of Facebook in terms of users, but it is growing at a faster rate.
Since its launch in 2010, Instagram’s user base has grown at an average annual growth rate of 38%. The new features that Facebook keeps adding (like video and messenger) are giving people reasons to stay on Facebook rather than go elsewhere for content and communication.
Facebook vs Instagram - Features
One area where Instagram outshines Facebook is in features . There are many features that Facebook doesn’t offer, including filters and ‘stories’. Instagram has added new features on a regular basis, most recently the ‘stories’ feature. This came after Instagram successfully used its native ads platform to sell products.
Instagram’s latest update includes the ability to share stories among people in a community. And recently Facebook also launched the stories.
Facebook vs Instagram - Business Use
People use social networks to keep up with their friends (or maybe stalk them). If you’re an online business owner and want people to follow or engage with your brand, then you’ll have different priorities than if you just want a place to keep in touch with old friends.
Businesses that use Facebook will want to figure out how to get more likes and how to keep fans interested. The mechanisms that work for this are the same for getting people to ‘like’ your business page on Facebook. Events, contests, and regular posts/updates will get you the attention of new users and keep your existing users following along. Your page on Facebook is a place where you can directly engage with your customers – so use it.
Businesses on Instagram often want more engagement in the comments section of their photos.
Facebook and Instagram both have different metrics and different algorithm , it takes an expert to crack it up .
So, if you are really looking to grow your brand, we are just a click away – ATS SOFTWARE SOLUTION. it’s very difficult to grow on these social media , but with a help of the expert – you can reach heights. So without think any further just give us a call and lets rock it.
DIGITAL MARKETING TIMELINE!
If you are up to a business growing continuously in the 21st century, it is beneficial to have a digital marketing timeline plan. Digital marketing consists of the most effective tactics to reach out to the ones interested in your business.
Creating a digital marketing plan is much easier said than done. It takes some of the preparation and with a team of qualified people with different talents and exceptional communication skills. It’s quite an easy job to go with!
There are some of the stages you have to acquire in order to complete the campaign:
- PREPARATION:
The first and foremost step is to prepare the materials to know your company and study them. It’s important that you know all the ins and outs of your company that will ultimately get you to the targeted audience to whom you will sell. After that knowing your strengths will stand you out from others so that you can beat your competitors.
If you want to succeed then start figuring out what makes your company unique.
- SET A GOAL:
Before you embark on the journey to the market, define the goals. It’s important to determine the goal first in order to have a successful marketing campaign. Set the limits and bars that can help your business grow. Start the work with small ones whilst planning for a bigger one. So that you never get off-track while achieving bigger ones.
- IDENTIFY BUYERS’ PERSONAS:
You can’t develop an effective digital marketing plan without knowing who your audience is? it’s an imaginary people that you determine your audience who will buy your products and services. That’s how you determine the public whom you going to target by any categories like age, group, sex, location, income, etc.
- DIGITAL MARKETING PLANS AND METHODS:
There are many the methods like
- Content marketing
- Social media marketing
- Influencer marketing
- Email marketing
- Adverts
Beyond the complexity of the content, the development of a campaign can be a tricky, time-consuming process. But that’s ok. An experienced marketing person knows how to handle and work with the assigned projects and how to get things done in a timely manner.
- SETTING UP THE BUDGET AND ANALYSING THE PROJECT:
Your budget is an important part of your campaign and you must know how much money you can spend on your digital marketing campaign before you start implementing your methods.
When you set a budget, you can distribute it in a different mode for effective work. You must get a balance between how much you’re willing to spend on each channel and how much you need to invest to drive valuable results.
Once the campaign is initiated, we will begin to analyze information regarding its performance. track what is working with your actual target audience and what is not. To modify the campaign according to our analyses to achieve optimal results.
If you aren’t accomplishing your goals, it will ultimately provide you the opportunity to restructure your campaigns to drive better results. You can make alterations accordingly and optimize your strategies to help you reach consumers better. This is how you plan and adapt a successful digital marketing plan.
COMPLETE GUIDE TO VIRTUAL WEDDING INVITATION.
Virtual Wedding Invitation was nothing before the pandemic took its toll. Nowadays virtual wedding inviting is equal to a present invite. So, you need to work on this. Here is the complete guide to ace it.
What to Consider When Sending Virtual Invites:
Sending virtual wedding invitations features a few key differences within the overall process. If you’re sending virtual invites, confirm you instruct your guests how you’d like them to RSVP. You can either collect RSVPs through your wedding website, via email, or ask that your guests send a text to allow you to know if they’re going to be attending, and whether that will be in-person or virtually via Atssoftwaresolution.
There are 3 most important things to do first. Make a proper guest list with perfect headcounts. Sharing your Wedding with Virtual Guests.
Atssoftwaresolution makes it easy and convenient to expand your guest list and share your big day with all of your loved ones, regardless of budget or venue capacity. Second, mention the perfect date and time. And if you are going live stream, make sure you specify the time zone. Third, don’t forget to mention the live stream link to the card and check it 100 times it is working properly. Set your net connection perfectly with full tower. Do this before your big day, so it would be less stressful and happier.
It comes right down to an RSVP cards design that’s simple and straightforward to read. For that, you’ll either simple card or pick an easy-to-read font. Your wedding guests will be from millennials to the older generation. The idea is to send a card that everybody likes and finds convenient enough to reciprocate their responses.
After all, to complete it beautifully, you should make up your mind to decide on a particular design. There is a spread of wedding RSVP cards available within the market. It’s important to select a suitable theme and design which satisfies your soul. It’s better to call over your friends to explore a set and choose the simplest one.
You can consult creative professionals if you think that you would like help. They are experts in designing such cards for you that will surely amaze you. So, once you choose your wedding card, you’ll consider choosing an RSVP card too.
Atssoftwaresolution designs the best wedding card. You can choose your colors and designs. Moreover, you’ll customize it as per your taste.
DIGITAL MARKETING TRICKS
Well! Every business needs to go digital whether it’s small or big! But going digital is not an easy task. There are a lot of things to consider and a hell of amount of practice is needed. But with patience and the right method you can achieve. And once you are a pro in digital marketing, you could reach any heights you want, there’s no one stopping you. So, here are some beginner’s tips you can follow. Learn, execute and let the magic begins.
1 . Define your goals
There is a lot of option and they are endless. Do you want to do brand awareness, lead generation, traffic, and many more. These are top priority options and must for a business. But there are also the conversions, likes, followers, responses to emails, to be #1 on Google quests? It is sensible to implement what your central goal is going to be in your digital marketing campaign. This is a difficult and time-consuming task. It’s better to hire a Digital marketing agency .
2. Define Your Target Market
You will need to first pick if you are targeting other businesses or consumers. You cannot target everyone. Find your niche market. A fruitful digital marketing campaign has well-defined spectators that are carefully shaped by you, the business owner!
You can inspect your current clients on your own or hire a digital marketing company to do the study for you.
3. Develop Demographic
Create a buyer personality for your brand. Label this person in detail – what they do for a living, their yearly income, family situation, marital status, study detail, age, likes, and distastes. When creating buyer identities, you should consider your customers’, fears, demographics, goals, and online behaviours. Generating these takes time, drill, and endurance to get them just right.
4. Define Your Budget
For any digital advertising drive, you will need to come up with a budget. Keep in mind that digital marketing is the cheapest form of advertising! If you are signing a digital marketing business, keep in mind that you are paying for the services and paid ads. Developing a budget is a big part of your digital advertising campaign. If you don’t know what your budget should look like, set up a time to talk it through with a social media expert.
5. Do Keyword Research for SEO and PPC
If you are preparation on running Google Ads (PPC) or enhancing your website for search engines (SEO) you will need to do some keyword research. Keywords are words that operators type into search engines in order to find a product or service or answer a question.
If you don’t need to run ads you definitely need to make sure your site is improved. SEO is free distinct PPC and is used to naturally move your page up in Google search rankings.
Head to our SEO ROADMAP blog for details.
6. Set up Ads on Social Media Platforms
Now that all of your studies are finished and your goals are set, you can jump into social media marketing. Wherever you decide to promote (Facebook, Instagram, Pinterest, Linked In, Twitter) you will need to create engaging ads that resonate with your viewers.
Constructing a Winning Digital Marketing Campaign
When building a results-focused digital marketing drive you should be utilizing each of these approaches. One dependant on the next, and skipping a step can be costly. This is a huge job for one person especially if you lack experience in any of these fields. At ATS SOFTWARE SOLUTION we give our clients a team of devoted experts who work together to curate and manage successful digital advertising campaigns. Contact us today to see how we can help your corporate reach its full potential.
