If you’re in the game of social media, you need to keep on top of the latest trends. The networks don’t care how many people use them, they only want their attention. This means that networks are often releasing new features and changing their layout to stay ahead of the curve.
In this blog, we’ll take a look at Facebook vs Instagram and see what each offers for business owners who want to use it for commerce or marketing purposes.
Facebook vs Instagram - User base
The first thing to compare is the user base. Facebook has 1.44 billion monthly active users, while Instagram has 400 million monthly active users. Instagram is less than one-tenth the size of Facebook in terms of users, but it is growing at a faster rate.
Since its launch in 2010, Instagram’s user base has grown at an average annual growth rate of 38%. The new features that Facebook keeps adding (like video and messenger) are giving people reasons to stay on Facebook rather than go elsewhere for content and communication.
Facebook vs Instagram - Features
One area where Instagram outshines Facebook is in features . There are many features that Facebook doesn’t offer, including filters and ‘stories’. Instagram has added new features on a regular basis, most recently the ‘stories’ feature. This came after Instagram successfully used its native ads platform to sell products.
Instagram’s latest update includes the ability to share stories among people in a community. And recently Facebook also launched the stories.
Facebook vs Instagram - Business Use
People use social networks to keep up with their friends (or maybe stalk them). If you’re an online business owner and want people to follow or engage with your brand, then you’ll have different priorities than if you just want a place to keep in touch with old friends.
Businesses that use Facebook will want to figure out how to get more likes and how to keep fans interested. The mechanisms that work for this are the same for getting people to ‘like’ your business page on Facebook. Events, contests, and regular posts/updates will get you the attention of new users and keep your existing users following along. Your page on Facebook is a place where you can directly engage with your customers – so use it.
Businesses on Instagram often want more engagement in the comments section of their photos.
Facebook and Instagram both have different metrics and different algorithm , it takes an expert to crack it up .
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