INSTAGRAM VS FACEBOOK – BUSINESS VIEW

If you’re in the game of social media, you need to keep on top of the latest trends. The networks don’t care how many people use them, they only want their attention. This means that networks are often releasing new features and changing their layout to stay ahead of the curve.

In this blog, we’ll take a look at Facebook vs Instagram and see what each offers for business owners who want to use it for commerce or marketing purposes.

Facebook vs Instagram - User base

The first thing to compare is the user base. Facebook has 1.44 billion monthly active users, while Instagram has 400 million monthly active users. Instagram is less than one-tenth the size of Facebook in terms of users, but it is growing at a faster rate. 

Since its launch in 2010, Instagram’s user base has grown at an average annual growth rate of 38%. The new features that Facebook keeps adding (like video and messenger) are giving people reasons to stay on Facebook rather than go elsewhere for content and communication.

Facebook vs Instagram - Features

One area where Instagram outshines Facebook is in features . There are many features that Facebook doesn’t offer, including filters and ‘stories’. Instagram has added new features on a regular basis, most recently the ‘stories’ feature. This came after Instagram successfully used its native ads platform to sell products.

Instagram’s latest update includes the ability to share stories among people in a community. And recently Facebook also launched the stories.

Facebook vs Instagram - Business Use

People use social networks to keep up with their friends (or maybe stalk them). If you’re an online business owner and want people to follow or engage with your brand, then you’ll have different priorities than if you just want a place to keep in touch with old friends.

Businesses that use Facebook will want to figure out how to get more likes and how to keep fans interested. The mechanisms that work for this are the same for getting people to ‘like’ your business page on Facebook. Events, contests, and regular posts/updates will get you the attention of new users and keep your existing users following along. Your page on Facebook is a place where you can directly engage with your customers – so use it.

Businesses on Instagram often want more engagement in the comments section of their photos.

Facebook and Instagram both have different metrics and different algorithm , it takes an expert to crack it up .

So, if you are really looking to grow your brand, we are just a click away – ATS SOFTWARE SOLUTION. it’s very difficult to grow on these social media , but with a help of the expert  – you can reach heights. So without think any further just give us a call and lets rock it. 

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ANDROID vs iOS

Which of the platform is best, to begin with!

In this era of technology, app development has shown steady growth in the field of software development. In the sin of the COVID-19 pandemic, the mobile application has shown a significant amount of rising interest. Businesses are kept online and they are more reliant on online platforms now for their earnings. Due to this condition, they had to move quickly from the offline stores to the applications or to the online website for sales and marketing as well as product tracking. Zoom and other video calling apps have experienced a huge amount of rising in their users approximately a rise of 1000% in some time. The data shows that it was been rose to 2.7 billion minutes of meetings per day was experienced. All the sectors including education, health, and including many industries have switched to online work by using mobile apps to help them track.

In 2020 alone, it is estimated that users dedicate approximately 87% of the time they spend online to mobile applications.

When you think of native app development, there are two primary platforms to choose from Android and iOS. Worldwide, these are the absolute leaders on the market. Both Android and iOS present incredible development options, and it’s necessary to take a good look at an in-depth iOS vs. Android comparison before making the decision.

Android development pros and cons

The benefits of developing for Android

Flexibility.

Generally, Android has a much less restricted environment than iOS. In other words, these apps will run on any Android device, and you are unlikely to encounter any issues with hardware compatibility.

Learning resources.

Google provides an extensive knowledge base for beginners, exercises, interactive materials, and whole training programs for different levels of Android developers.

App publishing.

The review process that used to be done automatically within seven hours now may take up to a week for new developers due to more apps are made but the apps that don’t violate the company’s norms get verified or approved easily.

Creativeness.

 Developing Android apps means building software for an entire ecosystem of devices. You can extend your app’s functionality so it runs on Daydream and Cardboard VR headsets, Wear OS devices, Android Auto, and several other platforms.

The drawbacks of Android development

Quality assurance.

 The simplest apps have frequent bugs that might have to deliver fixes just because the majority of users stick to the older versions of the operating system instead of updating it when updates are available.

Cost.

Developing for Android is normally more time-consuming than for iOS. The costs increase respectively, both in development and subsequent quality assurance.

Possible security issues and others.

The advantages of iOS development

Performance.

iOS mobile apps are high in demand because they have high-quality assurance and perform well always. This platform is fast, reliable, and easy to use, with few bugs remaining in the final build of any app.

Creating an Apple ecosystem.

Working with this family of operating systems allows the developers to build for a whole ecosystem of devices, rather than for targeted phones only.

The downsides of building for iOS

Rigid development environment requirements.

For native iOS development, developers need software, such as XCode, that only runs on Mac. Therefore, to develop iOS smartphones, you will need at least one other piece of Apple technology.

App release.

The Apple App Store is typically more demanding than Google Play. Even if your app doesn’t break any rules, it can still be rejected if it’s not relevant or useful enough.

Choose your device by comparing complexity and use. Both the device and its operating system are best. Both of them have many different features and functionality. So, choose wisely.

DIGITAL MARKETING TIMELINE!

If you are up to a business growing continuously in the 21^st century, it is beneficial to have a digital marketing timeline plan. Digital marketing consists of the most effective tactics to reach out to the ones interested in your business.  

Creating a digital marketing plan is much easier said than done. It takes some of the preparation and with a team of qualified people with different talents and exceptional communication skills. It’s quite an easy job to go with!

There are some of the stages you have to acquire in order to complete the campaign:

1. PREPARATION:

The first and foremost step is to prepare the materials to know your company and study them. It’s important that you know all the ins and outs of your company that will ultimately get you to the targeted audience to whom you will sell. After that knowing your strengths will stand you out from others so that you can beat your competitors.

If you want to succeed then start figuring out what makes your company unique.

• SET A GOAL:

Before you embark on the journey to the market, define the goals. It’s important to determine the goal first in order to have a successful marketing campaign. Set the limits and bars that can help your business grow. Start the work with small ones whilst planning for a bigger one. So that you never get off-track while achieving bigger ones. 

• IDENTIFY BUYERS’ PERSONAS:

You can’t develop an effective digital marketing plan without knowing who your audience is? it’s an imaginary people that you determine your audience who will buy your products and services. That’s how you determine the public whom you going to target by any categories like age, group, sex, location, income, etc.

• DIGITAL MARKETING PLANS AND METHODS:

There are many the methods like

1. Content marketing
2. Social media marketing
3. Influencer marketing
4. Email marketing
5. Adverts

Beyond the complexity of the content, the development of a campaign can be a tricky, time-consuming process. But that’s ok. An experienced marketing person knows how to handle and work with the assigned projects and how to get things done in a timely manner.

• SETTING UP THE BUDGET AND ANALYSING THE PROJECT:

Your budget is an important part of your campaign and you must know how much money you can spend on your digital marketing campaign before you start implementing your methods.

When you set a budget, you can distribute it in a different mode for effective work. You must get a balance between how much you’re willing to spend on each channel and how much you need to invest to drive valuable results.

Once the campaign is initiated, we will begin to analyze information regarding its performance. track what is working with your actual target audience and what is not. To modify the campaign according to our analyses to achieve optimal results.

If you aren’t accomplishing your goals, it will ultimately provide you the opportunity to restructure your campaigns to drive better results. You can make alterations accordingly and optimize your strategies to help you reach consumers better. This is how you plan and adapt a successful digital marketing plan.

COMPLETE GUIDE TO VIRTUAL WEDDING INVITATION.

Virtual Wedding Invitation was nothing before the pandemic took its toll. Nowadays virtual wedding inviting is equal to a present invite. So, you need to work on this. Here is the complete guide to ace it.

What to Consider When Sending Virtual Invites:

Sending virtual wedding invitations features a few key differences within the overall process. If you’re sending virtual invites, confirm you instruct your guests how you’d like them to RSVP. You can either collect RSVPs through your wedding website, via email, or ask that your guests send a text to allow you to know if they’re going to be attending, and whether that will be in-person or virtually via Atssoftwaresolution.

There are 3 most important things to do first. Make a proper guest list with perfect headcounts. Sharing your Wedding with Virtual Guests.

Atssoftwaresolution makes it easy and convenient to expand your guest list and share your big day with all of your loved ones, regardless of budget or venue capacity. Second, mention the perfect date and time. And if you are going live stream, make sure you specify the time zone. Third, don’t forget to mention the live stream link to the card and check it 100 times it is working properly. Set your net connection perfectly with full tower. Do this before your big day, so it would be less stressful and happier.

It comes right down to an RSVP cards design that’s simple and straightforward to read. For that, you’ll either simple card or pick an easy-to-read font. Your wedding guests will be from millennials to the older generation. The idea is to send a card that everybody likes and finds convenient enough to reciprocate their responses.

After all, to complete it beautifully, you should make up your mind to decide on a particular design. There is a spread of wedding RSVP cards available within the market. It’s important to select a suitable theme and design which satisfies your soul. It’s better to call over your friends to explore a set and choose the simplest one.

You can consult creative professionals if you think that you would like help. They are experts in designing such cards for you that will surely amaze you. So, once you choose your wedding card, you’ll consider choosing an RSVP card too.

Atssoftwaresolution designs the best wedding card. You can choose your colors and designs. Moreover, you’ll customize it as per your taste.

TOPMOST MOBILE APP IDEAS FOR RESTAURANT AND FOOD BUSINESSES

The food industry is growing like never before. Opening a food industry is a million-dollar idea right now. A robust app idea that can serve the current tech progress and market trends can play a pivotal role in maintaining a balance between demand and supply. People use mobile applications for nearly everything they do. Using those apps is not difficult and also they are not time–consuming. So using a mobile application for the food industry is a great start.

Here are a few head starts to a million-dollar industry.

• Grocery Delivery App

An average person visits the grocery shop 1.6 times a week and spends nearly 65 hours purchasing groceries every year. So, build an RTLS (Real-Time Locating Systems) app and provide doorstep delivery.

• Recipe app

According to the Recipe Apps Market Report, the worldwide recipe app market will be maximized to reach multi-million dollars by 2024.

Provide all the types of recipes from breakfast to midnight cravings, from healthy to full-fat foods also from bakery items to spicy hot meals. Let them unleash their love for cooking from your app.

• Food and nutrition app for the workouts buddies

 Share charts, weekly diets. Also, add the calorie intake calculator for more reach, you could also ingrate exercise and workout set. This will increase your sales. Collaboration with the food ordering app will give you more reach.

• Restaurant table reservation app

Do you want to lose customers in the weekend rush? This table booking app idea is great and new. Restaurants can work seamlessly during hectic hours and can attend to all customers properly. This concept is far better than making your customer wait in a queue for hours. Update about the queue and table availability every few minutes on the applications.

• E-menu app

This is my personal favorite idea. In the pandemic, we learn social distance and a bitter we need to practice social distance for more coming years too. So this is a great way to respect social media and also upgrade your restaurant.  It will not only save paper but it will enhance a whole new experience. This app will make the food ordering procedure time–saving and easy.

• End

There are definitely more brilliant and trendy food app ideas when it comes to launching a restaurant and food start-up business. And if you know how a start-up app idea can help you initiate a unique food business, you can easily refer to the above-mentioned ones.

If you have a unique app idea and looking for the best software company, or the cost of app development, then get in touch with us without further delay.

SHORTAGE OF ENTRY LEVEL SEO JOBS AND WHERE TO FIND ENTRY-LEVEL SEO

In recent industry, hiring SEOs has never been more necessary and more competitive.

In 2020, during pandemic, because of more of online presence, SEO are in high demand.

But where can you find good SEOs? Hiring an entry level SEO is an easy task and here are the few ways to find it.

Universities

Build relationships with professors and students at universities.  Many professors are on Linkedln and you can contact from there. There are also other ways to work with universities.

Ask to be the guest teacher – offer them your knowledge, arrange a seminar on SEO in marketing. Let student know about it.

Mentor students – support students by sharing your experiences and offering advice about their career.

Student conferences & programs

Ask the students and professors you meet about existing marketing programs for students and recent grads. This is an amazing place to find candidates, as the people involved generally have natural leadership skills and ambition.

To get involved, you can often apply to be a mentor or speaker for the group, or sponsor the program. A couple great examples are Camp Adventure or BoundarylessMN, which offer free advertising experience for students and recent grads.

Digital marketing and tech organizations

Share your company position to these marketing organizations. It is the best way to hire and search for talent in marketing. Arrange some tech meetings to these organizations.

Ask your employee

You never know, may be your employee referrals is something you are looking for.

Just ask your team member or employee, if they’d be willing to share the job description to qualified candidates.

Local webinar or events

Offer your speaking or knowledge at local events, webinars or conferences. Broadcast about your open role. You never know who might be looking for that opportunity!

Let the world know you are hiring and you are open for fresher.  You never knew who blast the growth of your company’s success. Hiring the fresh talent is the new trend of 2021. Happy hunting!

We ATS SOFTWARE SOLUTUON are outsource company and can help you to bring the fresh and good talent. Contact us now.

Stay new for more new updates.

MEETING OR EMAIL?

MEETING OR EMAIL?

Facebook recently launched the free beta version for a new virtual reality (VR) meeting experience called HORIZON WORKROOMS. But this VR version has a high level of meeting fatigue even more than zoom meeting.

But the bigger picture is here how we will meet in the future though.  No more face –to face meetings, thanks to pandemics making everything overwhelming to the managers. Every important decision is help on videos or email.

Let’s decide meeting or email?

The very first question you need to ask is for yourself, do you really need a meeting? If it is yes, do we have an agenda? If yes, go for it or just type the email and send them to everyone.

Video calls are draining your mental health. But too many mails are also as bad as too many meeting or video calls.

Here are few tips for you to eliminating time-wasting meetings or at least minimizing their impact on your team’s productivity.

Do a meeting math

We know a one-hour meeting is never a one-hour meeting; it’s 5 hours meeting with only 10 people.

So that is why you need to properly set everything beforehand and eliminates the time wasted.

Even the virtual meeting is not free nowadays, you knew how fast bills add ups, so set everything beforehand.

Declare “No Meeting Day”

Distinct your workday into two blocks: work time and meeting time. This will help in being more productive and bouncing back and forth will reduce time. Always fix your time and no interruption strictly.

Limit the size to 5 or less

Research shows that small teamwork better than large teams. Less people mean each person feels accountable for contributing to the project.

The same thing applies to the hand-on-hand meetings, more the people involved, it is easier to tune out.  Very few meetings or calls required more than 5 people. So stick to this rule for hassle-free meetings.

Decline invites

The meeting is important and productive that doesn’t mean it’s productive for everyone, except those only who have crucial points to say. Or employees no need to sit for an hour-long meeting, when only a few minutes are relevant to you.

“It is not rude to leave. It is rude to make someone stay and waste their time.” Says Elon Musk

Beware of meeting creep

 

Just because a meeting is productive, doesn’t mean it will be productive continually. Many frequent meetings happen out of habit even after they’ve outlasted their usefulness

Take all of your periodic meetings off the schedule for a week. Only add back in the ones that really were providing value you couldn’t get from sending an email or starting a thread. Do this on a quarterly basis to prevent meeting creep.

All of the guidance around fruitful meetings can be bring down to this: Before putting a meeting on the schedule, ask yourself “Is this worth interrupting my teammates’ time and attention for?” Sometimes the answer is yes. Sometimes it’s no. Act accordingly.

SEO ROADMAP

SEO ROADMAP

SEO is a tough thing. But if you go step by step, nothing will stop you. Just follow the basic rule and you’ve got it. SEO is a necessity for a business and it has to be done properly.

Follow this roadmap and crack this thing.

The very first step is :

DATA COLLECTION

Collect all the data of the website. Make an excel file out of it. It’s so imperative to have all the data you accumulate be clean and exact because it’s going to help you make important decisions down the road. Three crucial fragments to that are tracking, filters, and goals.

TRACKING

You need to make sure your data is getting collected every day without fail. For a little easy of work, you can use GOOGLE TAG MANAGER.

FILTER

It is the key thing. It helps you with unnecessary data from the website while analyzing it. There are three types of filters – IP filter, domain filters, and hostnames filters.

GOAL

Lastly, it’s very significant to have your objectives properly set up and you’re not tracking things like bounce rate or time on site as a logged goal.

These are good metrics to check in on the health of your site, but they’re not going to be meaningful enough to make strategic changes down the road.

TECHNICAL SEO

Once everything is collected and filtered. It is time to solve the basic issue. It is time to check the technical part of your website. Indexing and traffic.

Solve out the basic error that’s causing the critical crawling issue. Errors like 404 or website speed or duplicate content. Unique content is a must to crawl the website. Work with your developer for site speed, clear images, and optimize your code.

KEYWORD RESEARCH

The most important step. When everything is set, you solely need to focus on the keyword.  Keywords are long-term plans and help to rank faster. Jump start your keyword research by reaching out to your client and seeing what keywords are vital to them and what they want to focus on. Then once you have that seed list, expand that by discovering their site, opponent websites, Google Search Console, and keyword tools. 

Once you have this list, it’s time to actually rank those keywords, and by prioritize; we don’t just mean whatever has the maximum volume on a monthly basis. It’s much more about what is related to your product and your consumers and what will eventually drive conversions down the road.

CREATE CONTENT

Create content that is helpful to your niche. Content is a very powerful tool in SEO. Write blogs related to your website, write blogs on the trendiest topic and use keywords according to it. Estimate the existing content on your website and regulate whether you need to build something brand new, expand on what you already have, or more likely a combination of both of those things. Always remember – write for your users, not for your search engine or ranking.

Make sure your content is easy to read, links to other relevant topics within the content and covers the keywords you’re focusing on as effectively as possible.

So this is it. Follow this map for better SEO. And still struggling it, do not worry, we are here to help you. Just Click Here and all your problems will be solved.

DIGITAL MARKETING TRICKS

Well! Every business needs to go digital whether it’s small or big! But going digital is not an easy task. There are a lot of things to consider and a hell of amount of practice is needed.  But with patience and the right method you can achieve. And once you are a pro in digital marketing, you could reach any heights you want, there’s no one stopping you. So, here are some beginner’s tips you can follow. Learn, execute and let the magic begins.

1 . Define your goals

There is a lot of option and they are endless. Do you want to do brand awareness, lead generation, traffic, and many more. These are top priority options and must for a business. But there are also the conversions, likes, followers, responses to emails, to be #1 on Google quests? It is sensible to implement what your central goal is going to be in your digital marketing campaign. This is a difficult and time-consuming task. It’s better to hire a Digital marketing agency .

2. Define Your Target Market

You will need to first pick if you are targeting other businesses or consumers. You cannot target everyone. Find your niche market. A fruitful digital marketing campaign has well-defined spectators that are carefully shaped by you, the business owner!

You can inspect your current clients on your own or hire a digital marketing company to do the study for you.

3. Develop Demographic

Create a buyer personality for your brand. Label this person in detail – what they do for a living, their yearly income, family situation, marital status, study detail, age, likes, and distastes. When creating buyer identities, you should consider your customers’, fears, demographics, goals, and online behaviours. Generating these takes time, drill, and endurance to get them just right.

4. Define Your Budget

For any digital advertising drive, you will need to come up with a budget. Keep in mind that digital marketing is the cheapest form of advertising! If you are signing a digital marketing business, keep in mind that you are paying for the services and paid ads. Developing a budget is a big part of your digital advertising campaign. If you don’t know what your budget should look like, set up a time to talk it through with a social media expert.

5. Do Keyword Research for SEO and PPC

If you are preparation on running Google Ads (PPC) or enhancing your website for search engines (SEO) you will need to do some keyword research. Keywords are words that operators type into search engines in order to find a product or service or answer a question.

If you don’t need to run ads you definitely need to make sure your site is improved. SEO is free distinct PPC and is used to naturally move your page up in Google search rankings.

Head to our SEO ROADMAP blog for details.

6. Set up Ads on Social Media Platforms

Now that all of your studies are finished and your goals are set, you can jump into social media marketing. Wherever you decide to promote (Facebook, Instagram, Pinterest, Linked In, Twitter) you will need to create engaging ads that resonate with your viewers.

 

Constructing a Winning Digital Marketing Campaign

When building a results-focused digital marketing drive you should be utilizing each of these approaches. One dependant on the next, and skipping a step can be costly. This is a huge job for one person especially if you lack experience in any of these fields. At ATS SOFTWARE SOLUTION  we give our clients a team of devoted experts who work together to curate and manage successful digital advertising campaigns. Contact us  today to see how we can help your corporate reach its full potential.